Pepita is the only Hungarian company among the Top 10 most recognised online retailers on PwC’s 2024 E-Toplist!
On 19 June 2025, PwC Hungary published its 2024 E-Toplist. Continuing the tradition launched ten years ago by GKID, PwC presented this year’s most successful players in the online retail sector across four distinct categories. Based on a large-scale survey involving tens of thousands of retailers, the Digital Commerce Landscape Overview identified only 44 specific retailers. Pepita achieved outstanding results in its relevant categories, and its international success was also recognised with a certificate.
✰✰✰ We are the only Hungarian-owned company to be ranked among the 10 most recognised online retailers!
✰✰✰ We achieved 4th place among the 17 largest domestic e-retailers with gross annual online turnover exceeding HUF 5 billion!
✰✰✰ We maintained our 10th position in the ranking of the 15 highest-turnover online retailers operating in Hungary!
No growth without international expansion
Years of dedicated effort have also borne fruit on the international stage, and now the biggest online turnover from sales to foreign markets can be attributed to Pepita!
“PwC’s own analyses often emphasise that international expansion is one of the key drivers of long-term, sustainable growth for Hungarian e-retailers. This year’s E-Toplist includes several companies with cross-border sales experience – among them, Pepita leads the field in online turnover generated from export sales. Ranked 4th on the Hungarian list and 10th overall, Pepita’s 2024 export turnover alone would qualify it for inclusion in the current domestic category of retailers exceeding HUF 5 billion in online turnover. This clearly illustrates the business potential of international growth” – highlighted Norbert Madar, Head of PwC’s Digital Commerce team.
We are proud of our achievements and sincerely thank all our Marketplace partners for their collaboration — we couldn’t have done it without you! 🙌
International sales open up limitless opportunities, and with the key to success in hand, Pepita enables its partners to expand across 8 countries! 
If you haven’t taken the first step yet, now is the time!
👉 Conditions and steps for international presence
If you have any further questions do not hesitate to contact us!
[email protected]
Pepita Group Team
