Product content requirements

This guide is made for our sellers to help create the best product content.

In this guide we clearify the most important rules, guides and restrictions for product content.
Please read carefully and prepare/upload your goods accordingly.
Pepita.hu is not obliged to accept and display products that do not meet with the following criterias.

Image quality standards

All product pages on pepita.hu require at least one product image and we encourage all our partners to provide as many images as possible. Good pictures make it easier for customers to decide.
Users process visual information much faster than text.
In any case, it is recommended to include several images of a given product, detailing its appearance or showing its features, and answering more questions that the customer may have (in addition to the description, or occasionally replacing it), it also gives the prospective buyer trust in the quality and appearance of the product.
In a traditional shop, customers have the opportunity to hold the product in their hands and turn it around, whereas in an online shop, it is the photo of the product that should make it attractive to them.
Good product images not only show the product, but also make it desirable to the customer.

It is important that the images uploaded to the product page meet the minimum requirements.

Guidelines and requirements for product image

A good poto worths a hundred words!

• Pictures must promptly describe the product
• The photo of the product must match the title
• The product should fill as much of the image as possible

• Images must be clear, in focus, professionally lit and photographed

• Images must not be blurred, pixelated or have jagged, framed edges
• Images must not contain any logo, watermark, seller’s name or seller’s logo

• The supported image file types are: standard jpg, png
• Minimum image size: 1200 x 630 pixels
• Currently the maximum image size we use is:1200 x 630 pixels
  Images larger than this will be compressed to an optimal size for faster site performance
• Recommended size of each file is less than 10 MB
• 1 product image is mandatory, minimum 4 product images are recommended
• Images should show the general features and primary aspects of the product
• Product images should provide a premium first impression of the product
• Use of space-filling images is not allowed, such as:
  – Image coming soon
  – Image upload in progress
  – Image not available

The primary image is displayed on the product’s page when customers search for it.

Requirements for the primary picture

(other than the above mentioned ones)

• The primary image should be a frontal view of the product
• The primary image must have a pure white background (exceptions may be made for products in certain categories)
• The primary image must not contain multiple views of a single product
• The primary image must show the product entirely
• In the case of a package/set, all elements of the package must appear in the primary image
• The primary image should show only the product on a white background, with additional images showing the product in use or in the environment (life style photo), from different angles and with details of its various features
• The main image should not include accessories that are not part of the item as this may confuse the buyer

If the images in Pepita’s product listings are found not to meet the image content requirements, the product may be removed from the site until relevant images are uploaded.

Product title

Good and searchable product titles play an important role in product naming. A good product title awakenes the curiosity of customers and entices them to click.

• When naming products, the most important factor is that the product name should be clearly defined, descriptive, telling you exactly what it is
• The title should summarise the most important information about the product
• Pair the product title with the search results of potential customers
• Think about the order of the features: e.g. brand – product name – type – size etc.
• Put the most relevant information at the beginning of the title
• It is important to use keywords to help the search
• Avoid keyword lists and keyword stacking that have a spam effect
• If the colour of the product is something that customers are more likely to search for, be sure to include the colour in the title
• Avoid including the colour if the product is available in multiple colours or has several variations
• Unique product name will improve placement
• Pay attention to spacing

Good and bad examples for product names

Good example: informative, short, includes the most important keywords, spelled correctly, clear, transparent:  Polifach Solar lamp 70cm #black

Bad example: if we are selling an earring the name must contain the earring word in the title, otherwise customers will not find the product:  Silver Yetta

Bad example: The seller did not pay attention to spacing, therefore, the title makes no sense: Rondella(Silver-Pink)SWAROVSKI®

Bad example: keyword stacking, bullet pointed name, which is also confusing for the customer, difficult to understand and Google also lists it lower in the search results: Garden Solar Garden Light, Led Solar Garden Light, Led Garden Light

The product name must not include

• Information about the trading company or person
• Special characters ( ½, @, ^, *, similar to this)
• Seller specific information about the product such as special campaings, guaranteed shipping days etc.
• Any kind of sales information for example: shipping information, product price, promotions etc.
• Unproven, vague marketing terms such as: 1st place, best seller, high quality, etc.
• Phone number, e-mail address, any kind of website’s URL

Other

• No pornographic, obscene, criminal or offensive content in the title
• Avoid continuous capitalisation (except for acronyms)
• Grammatical mistakes should be avoided

Product description

The main purpose of the product description is to help the customer to make an informed purchasing decision. Once a customer has accessed a product’s page, he or she wants to gather as much information as possible about the product and find as many answers to his or her questions as possible.
A good description should be engaging, informative and detailed.

A good product description

• Make sure it contains all the relevant information about the product
• Make an impact on the potential customer’s emotions: why and how the product will make their life better or easier? What they can do with the different features?
• If possible, tell a story, offer a solution and promote a lifestyle, make the product attractive to the customer
• Customise the product description according to market specifications
• Short paragraph with relevant product information
• List the product features in a clear and transparent way
• The description must not be intrusive
• Avoid descriptions of sales, comparisons, promotions, prices and competitors in the product page as this can confuse the customer and affect negatively the search engine optimisation
• Descriptions and features should only be about the product

The product description must not contain the following

• Information about the trading company or person
• Special characters ( ½, @, ^, *, etc)
• Seller specific information about the product, such as: special promotions, guaranteed delivery days
• Any sales information such as: shipping information, product cost, promotions, etc.
• Unproven, vague marketing terms such as: #1 ranked, best seller, high quality, etc.
• Telephone number, email address, URL to your own or other websites

Other

• Prohibited pornographic, obscene, criminal or offensive content in the description of the product
• Avoid continuous capitalisation (except for acronyms)
• Grammatical mistakes should be avoided
• Avoid unnecessary or repetitive information
• Content written in languages other than those specified in the content is not allowed, with the exception of small amounts of text in other languages which are the part of the brand identity

Please note if the product in Pepita’s product list do not correspond to the above listed criterias, the product page may be removed from the site until they are corrected accordingly.

Product characteristics

Product characteristics are important.
Product attributes are displayed on the left when searching for a particular product and help the customer narrow down the results during the search. For example: size, colour, material, etc.

• List the relevant and important attributes of the product in order of a better search result
• Missing characteristics are reducing the visibility of the product
• The more accurate or precise your product is, the higher the product will rank on the results page
• If the product is available in several variations, it is important to specify the characteristics that distinguish the variations. These values must be included in the XML file structure to ensure that the products are displayed correctly on the page. If a product is manually uploaded, this can be specified by selecting the appropriate attributes value on the product page

Video of the product

One of the biggest barriers to online shopping is the inability for customers to touch, try on and look around. Adding product demonstration videos to product page can greatly improve the user’s shopping experience.

A product demonstration video is a description of the product in the form of a video that brings the customer closer to the product.

The videos are helping the customers to gain information the quality of the product and about the advantages and features of it. Customers can see the product works and it helps to make buying decision

• A video converts the interested person to a customer
  A video minimises the uncertainity about the product. Majority of the users are purchasing the product after watching the video.
  
• A video helps to build trust
  During online shopping customers are uncertain about the quality of the product, not sure if it meets their expectations. Therefore, a video helps to build trust by removing these doubts and customers feel more confident to purchase after watching it.
  
• Google gives priority to videos
  Google tries to display videos for most searches. So if you’ve embedded a product demonstration video from YouTube on your website and it has the right title, description, keyword, website link, etc., chances are high that it will be listed in Google Videos

Good to know

• If possible attach all documents about the products. These are usually delivered in the box when the customer purchase it, however it is useful for new of existing customers to have it online..
• All other documents must be in PDF format.
• Useful documents such as:
  ❖ User manual
  ❖ Energy labels
  ❖ Installation guides
  ❖ Maintenance instructions

• These documents must not contain:
  ❖ Marketing materials
  ❖ Coupons
  ❖ Discounts
  ❖ Any kind of information which is not relevant to the product.

“Your succes is our succes!”

If you have any further questions do not hesitate to contact us!

[email protected]
Pepita Group Team