The benefits of international sales

Challenges of domestic e-commerce

In general, Chinese marketplaces (such as TEMU, Shein, and Aliexpress) and international online retailers (including MediaMarkt, Ikea, Zalando, About You, Bonprix, H&M, and Notino) are gaining increasing traction across Europe. Their market share is continuously expanding in every country where they operate, posing significant challenges for local competitors. However, there is much to learn from them – one key factor behind their growth is their strong international presence.

This trend is well illustrated by the PwC 2024 E-Toplist (formerly: GKDI eTOPLIST), which states that Pepita is the only Hungarian-owned company among “the 10 most well-known online retailers in Hungary”, while the others are international webshops.

The characteristics of e-commerce in the 8 Pepita markets

Through Pepita.com, you can currently promote your products in 8 countries! 🌍

Hungary ✓ Romania ✓ Bulgaria ✓ Austria ✓  Slovakia

✓ Germany ✓ Poland ✓ Croatia ✓

E-commerce market trends in 2023

Sources used:

E-commerce in the EU – Consilium
Trends in the European e-commerce market size in recent years – Dajka Gábor
Ecommerce Europe Report 2023 – Ecommerce Europe
Statista – European eCommerce Data 2023 – Statista
GKI Digital – Hungarian e-commerce report 2023 – GKI Digital
Eurostat – Online Shopping Trends 2023 – Eurostat
Ecommerce Poland Report 2023 – Ecommerce Poland
Ecommercenews.eu – European e-commerce market – Ecommercenews.eu
Croatia eCommerce Overview 2023–2024 – Ecommerce Hrvatska

The advantages of international expansion

📌 Revenue growth: Expanding into new markets allows you to reach new customer bases and significantly increase your revenue.

📌 Brand building: Establishing an international presence can enhance your brand’s recognition and strength.

📌 Diversified revenue: Selling across multiple markets reduces dependency on domestic economic conditions. 

📌 Market advantage: Gaining early entry into new markets can provide a competitive edge over your rivals.

📌 Diverse customer base: Gain access to 8 different markets with unique customer behaviours and varying purchasing power.

📌 Favourable pricing: 8 countries, one monthly fee – no extra costs! Commission rates are uniform.

📌 Simplified administration – Manage all 8 markets through a single admin interface – fast and user-friendly via Pepita Admin.

Current status on Pepita.com

▪️ Our partners on Pepita.com: 1000+ partners

▪️ Marketplace offers available internationally: 1,2 million+

▪️ Marketplace partners’ average international presence: 2.5 countries beyond their home market.

▪️ Top destinations for expansion: Romania, Slovakia, Poland.

▪️ Impact on sales: After the initial months on Pepita.com, international sales contribute an additional 40-50% to domestic sales figures. For some partners, international revenue even surpasses domestic sales.

Expanding beyond borders

Since Pepita.com’s international launch in 2023, our primary objective has been to help marketplace partners expand into as many foreign markets as possible. We firmly believe that sustained growth lies in international commerce.

Join us on this journey and start selling internationally risk-free as soon as possible!

Support for product uploads

Integrators

If you have any further questions do not hesitate to contact us!

seller.support@pepita.hu
Pepita Group Team